Exhibition Stand Design
When a company exhibits at tradeshows, a great exhibition stand design is a key requirement to the company’s success at the event. It may seem like an unnecessary expense, but the work of the exhibition stand designer goes a long way in giving the correct emphasis to your companies brand and products you want to display and promote at the event. Therefore it is a critical part of any marketing manager or sales directors role to employ the services of a creative exhibition stand design agency, who have great experience in designing and delivering exhibitions stands of all types and sizes. Here are some key considerations you need to consider before approaching an exhibition booth design company.
What do you want to achieve from the exhibition stand?
When briefing in an exhibition stand design company, it is key to get a firm focus on your objectives and requirements for the exhibition project. Tradeshow events can be expensive to attend, so it is vital to create a list of items you want to achieve from attendance at the show, and then look and ask how can this be achieved with the exhibition space you have booked. It may be a good idea to do this marketing analysis even before you book your exhibition stand space at the event. For example, if you want to have live demonstrations of 10 machines that you supply, but have only booked a stand space of 3m x 3m – this may prove difficult. It may be that you are a new player in the marketplace and you want to emphasise your brands and logos as the main communication strategy. As the event will be full of companies trying to do the same, it is key to be different from the rest – and stand out. Do you require a visitor reception area on the exhibition stand? Maybe, there needs to be an area to display product literature? Do you want to have serious meetings with VIP clients or just casual and informal chats? Do you want to serve refreshment on the exhibition stand – food, drinks, snacks, If so what types? If you want to display and demo products on the exhibition booth, how big are these items and also how heavy are they? Will these products require any special services like compressed air or high power electrical supplies? What kind of lighting do you require on the stand? Do you want a warm and cosy feel to the stand – or maybe a very bright and clinical feel to the exhibition stand space? If all of these items are listed down and communicated to the exhibition stand designer – they will be in a much better position to develop an exhibition booth design which will fulfil your project requirements.
Engage with your visitor on your exhibition stand
The visitor needs to remember your brand and products amongst all of the visual noise at the tradeshow. Do you want live demonstrations of your products and services at the show? Do you wish to engage with visitors to the show by the use of games, competitions, Virtual Reality headsets? Do you want to have AV on the exhibition booth, if so what type? Simple wall mounted LCD AV screens or maybe complete video walls, touch screen AV desks or interactive projector based video floors? There are now many ways visitors can be engaged with at tradeshows and conferences. These forms need to be fun and exciting, as it will be those brands and companies that visitors will remember.
Custom or modular exhibition design service
This will largely depend on what you want from your exhibition stand and how many shows you attend each year. If you attend many tradeshow events every year and you normally try to book similar sized stand spaces each time – maybe a modular exhibition stand will be the option to choose. These types of exhibition stands are normally constructed from a simple ‘knock down’ aluminium framework. Printed graphics can then be applied either on flexible or rigid Foamex plastic panels, or alternatively on stretch fabric. Subject to the type of modular exhibition systems you decide on, will dictate it flexibility and final cost. Sometimes the initial cost can be more expensive than a bespoke stand – but over the long term will work out much more economical, due to the speed in booth assembly and dismantling. If you truly want something specific, unusual and requires customisation for products to be fitted or mounted – then it will be a bespoke exhibition stand that you require. Our exhibition stand design team can ensure that the bespoke exhibition stand can be made in modular parts. In this we way you get the best from both worlds. This will allow the bespoke exhibition stand to be re-configured using the specific modules to adapt the bespoke exhibition stand equipment into different sized booth spaces. These items can be stored following the close of the show, wrapped and ready to be used at your next event.
Full service exhibition stand design agency
At Jellybean Creative, our exhibition stand designers will ensure a ‘one stop Solution’ for you. Our creative team will ensure you are in safe hands with your exhibition project. We can help formulate the design project brief – if this has not yet been decided upon. Our designers and project handlers will then take this information and conceptualise various exhibition booths, which fulfil your requirements. These designs can be changed and adapted to fulfil your budgetary requirements and allow project feasibility. The final exhibition stand concepts are then developed into working drawings, plans and elevational technical drawings. This is to allow for exhibition stand manufacture. Event organisers are managed by our team both from the stand point of providing the correct on-site Health & Safety forms and information, through to getting exhibition booth sign off and permission to build. Our expert exhibition stand contractors will then ensure the designs are realised on-site, and that there are no nasty surprises. Exhibition projects are handled professionally, creative exhibition designs fulfilled on-time and on-budget.