Exhibition stand design concept pitch for Finlay Beverages exhibiting at Drinktec 2017
Jellybean Creative were asked by Finlay Beverages Ltd to propose exhibition design concepts for their exhibition booths at Drinktec 2017. The Drinktec Trade Fair is the World’s Leading Trade Fair for the Beverage and Liquid Food Industry. The Trade Fair targets the soft drink and fruit juice industry, mineral water suppliers, dairies, wine and champagne producers, distilleries and breweries, along with wholesale and retail beverage retailers and distributors.
Exhibition Design Concepts
Finlay Berverages had booked 2 exhibition spaces at the event. Jellybean Creative therefore created exhibition design pitches that focussed on their exhibition booth dealing with their Tea based products and blends, along with exhibition stand designs for their Coffee booth. Both exhibition pitches were developed along a clean and contemporary design style with white laminate floors and white hospitality areas.
Exhibition Stand Graphics
Jellybean Creative also proposed exhibition graphics for their exhibition booths at the Drinktec Trade Fair. Finaly Beverages obviously wanted both of their exhibition stands to have corporate continuity, therefore Jellybean Creative proposed to use locally sourced photography from the growing regions of their Tea & Coffee products. The graphic design for both of the exhibition stands was clean and contemporary in its style to fit in with the 3D components of the exhibition booth.
Bespoke Exhibition Stands vs Modular Exhibition Furniture
The client wanted various options of exhibition stand costs to determine the most cost effective route for their exhibition marketing schedule. Jellybean Creative proposed both bespoke exhibition options for a ‘one-off’ use scenario, compared with supplying all exhibition booth furniture as a ‘knock down’ aluminium framed structure with various options of printing the exhibition graphics. We proposed 2 options of printing the exhibition graphics. Option 1 was to supply these as printed Foamex panels and Option 2 – was to supply these as printed tension fabric panels. The printed fabric exhibition graphics can be stretched over the modular aluminium exhibition framework and secured in place with a silicon beading strip placed in a channel in the aluminium channel. These allow all modular exhibition display equipment to be very compact, allowing for easy transportation to other trade fairs and events.